Hollywood’s annual celebration, the 81st Annual Golden Globe Awards, witnessed a significant boost in viewership, reaching its largest audience in four years. The event, known as “Hollywood’s Party of the Year,” achieved the following milestones:
- Viewership Soars: The 81st Annual Golden Globe Awards averaged 9.4 million viewers, marking a remarkable 50% increase from the previous year. This surge in viewership represented the event’s largest audience since 2020.
- Most-Watched Entertainment Program: The 81st Annual Golden Globe Award emerged as the most-watched entertainment program on Sunday, captivating audiences across the nation.
- Live-Streaming Success: The awards show also achieved a significant milestone in live-streaming, attracting the largest live-streaming audience for an awards show on platforms like Paramount+ and other CBS platforms since the 65th Annual Grammy Awards in February 2023.
- Social Media Domination: The event made a strong impact on social media, generating nearly 30 billion potential impressions*. It secured the #1 program of the night based on total interactions, with the hashtag #GoldenGlobes trending in the top 10 in the U.S. for 8 hours and reaching the pinnacle at #1.
The 81st Annual Golden Globe Award clearly struck a chord with audiences, drawing substantial viewership, and dominating both traditional and digital media platforms.
Read Also: EXO-CBX IS TOGETHER